In 2010, in the heart of one of the modern metropolises, the company "EUG" was born - a fashion brand with a bold spirit and an innovative approach. This abbreviation turned out to be the key to its essence: "Edgy Up Town Garment."
The story of "EUG" begins with a talented designer named Gergana Hristov. She is young and ambitious, with a non-conformist style and inspiration drawn from street life and the urban fashion industry. Together with a group of creative enthusiasts, Gergana decides to create her own brand, inspired by contemporary urban trends but infused with an added dose of boldness and individuality.